Two guys are bungee-jumping one day. The first guy says to the second, "You know, we could make a lot of money running our own bungee-jumping service in Mexico."

The second guy thinks this is a great idea, so the two pool their money and buy everything they'll need� a tower, elastic cord, insurance, etc. They travel to Mexico and begin to set up in the square.

As they are constructing the tower, a crowd begins to assemble. Slowly, more and more people gather to watch them at work. After they have everything ready, they decide to give the crowd a demonstration. As the first guy gets prepped up, the second guy walks way back behind the crowd to get a good view of everything.

The first guy finally jumps. He disappears behind the mass of people, and then bounces back up, but when he comes back up, the second guy notices that his friend has a few cuts and scratches. Assuming the cord was too long allowing his friend to scrape the ground, he starts rushing towards his friend. The first guy falls again, bounces as the bungee cord gets taught and comes back up again. This time, he is bruised and bleeding. Again, the second guy is still trying to get through the crowd to help his friend.

As the bungee cord reaches its recoil maximum, the first guy is once again headed back towards the ground and then bounces once again back into the air. This time, he comes back pretty messed up - he's got a couple of broken bones and is almost unconscious.

Luckily, the second guy finally gets to the front of the crowd and catches his friend asking, "What happened? Was the cord too long?"